Asia Pasific Digital Market
It is not just about statistics and the growth of the Web, Asia Pasific is also at the leading edge of many technologies and marketing techniques, and showing bursts of creative work on par with that found anywhere. 2007 will be remembered as the year the balance tipped. For the first time, Asia Pacific takes the global lead in some key aspects of the digital marketing mix. Both the total number...
The Online Advertising Landscape, Europe
The European online ad market softened in 2001 and 2002 following the burst of the dotcom bubble, although the slowdown, like the build-up, was not as dramatic as in the United States. In 2003, European advertisers returned cautiously to online ad programs, but 2004 spending levels gained significant speed. Household name advertisers top the lists of heaviest online advertisers in the largest European...
